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Showing posts from November, 2022

Web3 Development: Decentralizing the future of the internet

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  Web3 is one of the most futuristic technologies that is gaining hype. Although it is still in its infancy phase, the expected features, based upon the theories of the technology, have excited internet users a lot. Thus, web3 development is going on full power.  Web3 will certainly resolve many issues that users have been experiencing from the current and past versions of the internet. To aptly understand what changes web3 is bringing to the internet, you need to understand the basic concepts of the previous versions.  Let’s discuss the primary applications of web 2.0 and web 1.0.  Web 1.0- The read-only platform Web 1.0 or the read-only version of the internet, was in operation from 1990 till 2004. This version was used by the users only to gain information, as the ways of interaction with the platform were very limited. Websites were used to put content or knowledge on the platform that users used to read. Thus, this version is also named the read-only platform....

How Companies are Leveraging NFT Development for Branding

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  NFT tokens have become hugely popular. NFT development has been utilized in the marketing as well. Big players like Nike and Coca Cola have been buying NFTs since 2021. McDonald’s promoted a highly relished dish, McRib, through NFT. To create the hype, the company issued a limited number of MCNFTs. Initially, only 10 MCNFTs were available only to those who reshared McDonald’s tweets. Selling Virtual Merchandise NFTs help in selling virtual merchandise. There is no surprise that even fashion shows are being hosted in the metaverse. Luxury fashion brands such as Dolce & Gabbana, Tommy Hilfiger, and Forever 21, etc., have ventured into selling virtual merchandise. It not only helps in driving brand engagement but also encourages users to buy NFT merchandise that are part of the virtual fashion show in the metaverse. NFT developers have been doing a great job in helping big brands venture into the NFT space. Many brands have utilized NFTs to raise voice for social causes. For in...